Established in 1982, American Constructors is a 34 year old, general contractor providing full commercial construction services to Central Texas clients in various market sectors including education (K-12 and higher-education), healthcare, industrial, high-tech and religious. They focus on offering pre-design and turn-key construction services and have built a solid reputation among clients for providing valuable technical knowledge and quality construction services.
The company is facing awareness and perception challenges and the ability to diversify and meet future growth projections. The immediate goal is to build awareness among target market sectors through improved user experience strategies and authentically tell the American Constructors story.
(Who are the users? What is the product? What are the goals?)
Collaborate and build relationships
(users, stakeholders, developers, engineers)
Create early low-fi designs and socialize with stakeholders
(keep everyone in the loop, to prevent big surprises)
Iterate & test (user test where possible)
Handover for implementation
- LocationAustin, TX