Workhorse Marketing
American Constructors
My Role
UX, Art Direction, Visual Design


Established in 1982, American Constructors is a 34 year old, general contractor providing full commercial construction services to Central Texas clients in various market sectors including education (K-12 and higher-education), healthcare, industrial, high-tech and religious. They focus on offering pre-design and turn-key construction services and have built a solid reputation among clients for providing valuable technical knowledge and quality construction services.


The company is facing awareness and perception challenges and the ability to diversify and meet future growth projections. The immediate goal is to build awareness among target market sectors through improved user experience strategies and authentically tell the American Constructors story.


(Who are the users? What is the product? What are the goals?)


Collaborate and build relationships
(users, stakeholders, developers, engineers)

Create early low-fi designs and socialize with stakeholders
(keep everyone in the loop, to prevent big surprises)

Iterate & test (user test where possible)

Handover for implementation

Support implementation


Bill Meyers

  • Age54
  • OccupationSuperintendent
  • StatusMarried
  • LocationAustin, TX
  • TierProfessional
  • ArchetypeIntellectual
My job is to be the eyes and ears of the school district and maintain our budgets and ensure good quality product in the end.


Making money and everything else follows that. My objective is fostering good working relationships and satisfying creative work experience for everyone inside and outside the firm.


Produce plans and specifications that produce structures that are economical, durable, and look good.


It would be helpful if constructors could sometimes dial it back - sometimes too much information opens a client up to scrutiny. For most clients it would be best to give them detailed cost information. If the cushion isn't used it is returned to the client and sometimes clients don't want to give up features to save on budget.


Dr. Meyers began his career in education in 1987. He worked as a teacher, campus administrator, central office administrator and superintendent in Corpus Christi, San Antonio and south Texas. He also served as the deputy commissioner for dropout prevention at the Texas Education Agency. He currently serves as a board member for the Austin Area Research Organization, Austin Ed Fund and Austin Partners in Education.

Empathy Map

Information Architecture & User Flow

Sketches, Wireframes & Prototypes

Iterate & Test

Final Designs for Implementation

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